OBJECTIVE Research a real company and design a corporate social responsibility report using the format of a perfect bound multi-page brochure. Deliverables to include a brochure, website in a desktop and tablet format, icons, a social media visual, and a postcard.
APPROACH Abercrombie & Fitch was an interesting choice for my chosen company because of their recent brand overhaul in an attempt to improve their poor image. I chose to focus on their earliest beginnings as an outdoor sports store and used their moose standing on a word mark for the CSR logo. Highlighting the brand’s shift to their new target audience, I chose imagery that would reflect an older finishing college or just entering the workplace audience,