OBJECTIVE Develop a series of multimedia deliverables for an interactive campaign aimed toward a college age target audience. Items to include a website, tablet or mobile app, an email advertisement. Explain the brand and all deliverables within a presentation; designed within the platform of your own choice.
APPROACH I focused on creating an application that would promote healthy eating for the college student by encouraging small deck gardens and shopping at local farmer’s markets for their produce. I used watercolors to paint the carrot logo to accompany the organic nature of the brand. I chose to use Adobe After Effects to create a short 30 second motion graphic presentation.